tag:blogger.com,1999:blog-30638547344526116022024-03-19T10:40:41.682-07:00ExposicionesYomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.comBlogger50125tag:blogger.com,1999:blog-3063854734452611602.post-9320159001016259612010-12-03T13:46:00.000-08:002010-12-03T13:46:36.705-08:00HISTORIA CERVECERIA NACIONAL<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjli8rNdjoyr0eWlvJ4RakY6Oi0ewcxkY89p5Dyit4j2OkyH_OHF3aZK-TrayJGPZv5bLw3nJKFwNmYSvxXYKjqesACczohet1Se_SGwJscsiJiLdkd4hNHk27_HCQFtQY9F8y0HrYl_hrT/s1600/N0.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="118" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjli8rNdjoyr0eWlvJ4RakY6Oi0ewcxkY89p5Dyit4j2OkyH_OHF3aZK-TrayJGPZv5bLw3nJKFwNmYSvxXYKjqesACczohet1Se_SGwJscsiJiLdkd4hNHk27_HCQFtQY9F8y0HrYl_hrT/s400/N0.PNG" width="400" /></a></div><br />
<ul><li>HISTORIA</li>
<li>FILOSOFIA</li>
<li>ANALISIS INTERNO Y ESXTERNO</li>
<li>ESTRATEGIA</li>
<li>ANALISIS FINANCIERO</li>
<li>PUBLICIDAD</li>
</ul>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-36981152025036667252010-12-01T12:32:00.000-08:002010-12-01T12:34:21.802-08:00PUBLICIDAD MC DONALD S<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxxAeOci3VCta124TMq0wvNtYUMAHKc4cxqDZk8pPQInC9zfhBj5eppPfjtw7Ecc1PCtDfQ5nB6ieMPj9N1mw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-34869113450132800432010-12-01T11:25:00.000-08:002010-12-01T11:25:37.812-08:00ESTRATEGIA MC DONALD S<div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: center;" v:shape="_x0000_s1026"><span lang="ES-EC" style="mso-hansi-font-family: Arial;"><b>MC DONALD S SE REINVENTARA Y APUESTA A LO SALUDABLE EN SU CAJITA FELIZ</b></span></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: center;" v:shape="_x0000_s1026"><span lang="ES-EC" style="mso-hansi-font-family: Arial;"></span> </div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: center;" v:shape="_x0000_s1026"><span lang="ES-EC" style="mso-hansi-font-family: Arial;"> </span></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div align="left" class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 50 0";" v:shape="_x0000_s1026"> </div><div align="left" class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 50 0";" v:shape="_x0000_s1026">VOLANTES</div><div align="left" class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 50 0";" v:shape="_x0000_s1026"> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSUZCDOqtJF5uicZDKcFPZIwYMpdgmkz3R0y57DOAWyva-NUQZ6OkpIP80HF3zG-vR7bnoa5_49YFvhAQZmZgkD8Gpgp9mvRhAwI6lrukTLWxJqPMT-M4DcZ6Uc4P7T46uFVLhpP0EVUvA/s1600/M01.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSUZCDOqtJF5uicZDKcFPZIwYMpdgmkz3R0y57DOAWyva-NUQZ6OkpIP80HF3zG-vR7bnoa5_49YFvhAQZmZgkD8Gpgp9mvRhAwI6lrukTLWxJqPMT-M4DcZ6Uc4P7T46uFVLhpP0EVUvA/s320/M01.PNG" width="318" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;">PRESENTACION DE ENTREGA DE CAJITA FELIZ</div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;">COMBO </div><br />
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OBSEQUIO A SER ENTREGADOS<br />
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</div><div class="separator" style="clear: both; text-align: center;">CON ESTA NUEVO LANZAMIENTO EL APORTE NUTRITIVO SERA</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"></div><div class="O" v:shape="_x0000_s1026"><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-EC" style="mso-hansi-font-family: Arial;">Las </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;"><b>frutas</b></span><span lang="ES-EC" style="mso-hansi-font-family: Arial;"> son un alimento que no pueden faltar en </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;">nuestra dieta diaria y para aquellos que suelen </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;">cansarse o no les apetece comer la fruta entera y </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;">fresca tal como la compramos, hoy traemos una </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;"><b>receta</b></span><span lang="ES-EC" style="mso-hansi-font-family: Arial;"> </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;">divertida y muy sencilla. Se trata de un pincho de frutas </span><span lang="ES-EC" style="mso-hansi-font-family: Arial;">que por porción aporta: </span></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-EC" style="mso-hansi-font-family: Arial;"></span></span> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyDfw6BhPWeDS5Qt1lhpAcEY2Qw-fE3JdTHtYA2pIkC2856NV6a0v8MVWowxEnwEI42Yy6JLS0SNOmaxiALGRY5onR-v1CMPUGnp11delMrHhDclBb-arLwJGVkr_kxXkmRPK8hC8yXmZw/s1600/0.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyDfw6BhPWeDS5Qt1lhpAcEY2Qw-fE3JdTHtYA2pIkC2856NV6a0v8MVWowxEnwEI42Yy6JLS0SNOmaxiALGRY5onR-v1CMPUGnp11delMrHhDclBb-arLwJGVkr_kxXkmRPK8hC8yXmZw/s320/0.PNG" width="320" /></a></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="ES-EC" style="mso-hansi-font-family: Arial;"></span></span> </div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 50 0";"></div></div><div align="left" class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 50 0";" v:shape="_x0000_s1026"> </div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-6025656248347112492010-12-01T11:01:00.000-08:002010-12-01T11:27:01.230-08:00MARKETING MC DONALD SMARKETING SOCIAL<br />
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MARKETING VERDE<br />
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ENCUESTA<br />
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</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: Arial; mso-bidi-font-style: italic; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-family: "Times New Roman";"> </span></span></span><b><i>#</i></b><i>1 en servicio de comidas rápidas y única entre las Top 10</i></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: Arial; mso-bidi-font-style: italic; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-family: "Times New Roman";"> </span></span></span><i>#1 en Ranking General entre los Estudiantes</i></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l4 level1 lfo3; tab-stops: list 36.0pt; text-indent: -18pt;"><span lang="ES-EC" style="font-family: Arial; mso-ansi-language: ES-EC; mso-bidi-font-style: italic; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-family: "Times New Roman";"> </span></span></span><i>#1 en Ranking general en las Categorías "Atención al Cliente" y "Ética Comercial"</i><i><span lang="ES-EC" style="mso-ansi-language: ES-EC;"></span></i></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo4; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: Arial; mso-bidi-font-style: italic; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-family: "Times New Roman";"> </span></span></span><i>#1 en servicio de comidas rápidas y única entre las Top 10</i></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo5; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: Arial; mso-bidi-font-style: italic; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">•<span style="font-family: "Times New Roman";"> </span></span></span><i>#1 Fast food en todas las Categorías: Calidad de productos y/o servicios, Atención al Cliente, Política de precios, Honestidad y Transparencia, Trayectoria,</i></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;">COMPETENCIA</div><div class="separator" style="clear: both; text-align: center;"></div><br />
<div class="O" v:shape="_x0000_s1026"><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><span style="color: #f3f3f3; font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><i>Wendy´s </i></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><span style="color: #f3f3f3; font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><i>Burguer King </i></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><span style="color: #f3f3f3; font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><i>Lomiton </i></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><span style="color: #f3f3f3; font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><i>KFC </i></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><span style="color: #f3f3f3; font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><i>Pizza Hut </i></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><span style="color: #f3f3f3; font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><i>American Deli</i></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><br />
</div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><em><span style="font-family: Calibri;"><strong>MATRIZ DE PERFIL COMPETITIVO</strong></span></em></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><br />
</div><div class="separator" style="clear: both; mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEe89a_M511kEDFwdYxzpqu-ev9tql_EuifOv_0hNXsMyqg7xEnR7gSQTlGXvbK373DnVoELTA5UyxGOXGdJeCNsjBakvbTm-nNCUvLdGlNVDG-VObVN_Oads6bIbzH9LvHVf8lv0Cq67p/s1600/m16.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEe89a_M511kEDFwdYxzpqu-ev9tql_EuifOv_0hNXsMyqg7xEnR7gSQTlGXvbK373DnVoELTA5UyxGOXGdJeCNsjBakvbTm-nNCUvLdGlNVDG-VObVN_Oads6bIbzH9LvHVf8lv0Cq67p/s320/m16.PNG" width="320" /></a></div></div><div class="O" v:shape="_x0000_s1026"></div><div class="O" v:shape="_x0000_s1026"><strong>TARGET </strong></div><div class="O" v:shape="_x0000_s1026"></div><div class="O" v:shape="_x0000_s1026"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrC6IVErUU68Go4rgJMll6YVBYsUSZjjw9ipry8JLuaUECWSfK42hhujWr-6v8k9miWpve7iImpM7t4d8GWI3fbCF2B15JFgpu9ZmRE-CKXtBbe1F8QEhjIYBwTtSctzCqncHGy0Dz54K4/s1600/m17.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="231" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrC6IVErUU68Go4rgJMll6YVBYsUSZjjw9ipry8JLuaUECWSfK42hhujWr-6v8k9miWpve7iImpM7t4d8GWI3fbCF2B15JFgpu9ZmRE-CKXtBbe1F8QEhjIYBwTtSctzCqncHGy0Dz54K4/s320/m17.PNG" width="320" /></a></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 20 0"; mso-margin-left-alt: 216;"><br />
</div></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-62601670206854448582010-12-01T10:40:00.000-08:002010-12-01T11:27:31.282-08:00ANALISIS FINANCIERO MC DONALD SBalance General<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqJtDhrw3DGUnG9Ia5z_LiLktfMUtuZuZlyAScyC-zGTa3TGXVuxxF47BqgXsPtmtJtO6BKyninZ9czHs24d7F4RCDnUfqfpabulaXwgyziDTmXwRkz-5s-YH4J5H1DJYC1GJi_WOGcDG9/s1600/M6.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="219" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqJtDhrw3DGUnG9Ia5z_LiLktfMUtuZuZlyAScyC-zGTa3TGXVuxxF47BqgXsPtmtJtO6BKyninZ9czHs24d7F4RCDnUfqfpabulaXwgyziDTmXwRkz-5s-YH4J5H1DJYC1GJi_WOGcDG9/s320/M6.PNG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVPGbrmyivdIV2PynMIQCR0vvX41cXA3R2iT8ujZzy-FprQywBUojQlWuPpzsEYPx2FsFnMR4DILJTOW_YDtKe13tH-uptN3xx-2i8Xx92_4KLETzuc94ES70TX24ExZkrfK82PMLOSqvu/s1600/m7.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVPGbrmyivdIV2PynMIQCR0vvX41cXA3R2iT8ujZzy-FprQywBUojQlWuPpzsEYPx2FsFnMR4DILJTOW_YDtKe13tH-uptN3xx-2i8Xx92_4KLETzuc94ES70TX24ExZkrfK82PMLOSqvu/s320/m7.PNG" width="320" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW7vQ5Z7tklKxq08iTNtd17lU83741kuxGBvwb8HX5COL4yvfI4XSLmCAkfpoKlQO-fgzthliAb_IhlT6Ci8s9zdiltKr2FQT9R9klQTmQ8yZh0a900OM6nns7nmLtaeOXSFTS8pKsniOt/s1600/m8.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW7vQ5Z7tklKxq08iTNtd17lU83741kuxGBvwb8HX5COL4yvfI4XSLmCAkfpoKlQO-fgzthliAb_IhlT6Ci8s9zdiltKr2FQT9R9klQTmQ8yZh0a900OM6nns7nmLtaeOXSFTS8pKsniOt/s320/m8.PNG" width="320" /></a></div>DECLARACION DE INGRESOS<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOjljgYdHThq8DHv-uM6nm3P9d8efd5PqOpuN2DVrQvs5rugGTr_adu-alsVez5fWWncF7IXOgAsP0xxKh6OdNq4sdV-_pRcuA2KpRuyMJMWruiNBniOJ2o1VE42SY-5KZ4ofQCxKVWlhF/s1600/m9.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOjljgYdHThq8DHv-uM6nm3P9d8efd5PqOpuN2DVrQvs5rugGTr_adu-alsVez5fWWncF7IXOgAsP0xxKh6OdNq4sdV-_pRcuA2KpRuyMJMWruiNBniOJ2o1VE42SY-5KZ4ofQCxKVWlhF/s320/m9.PNG" width="320" /></a></div>FLUJO DE FONDOS<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-IRHBUEAKiHrg4VwQuSGzVq8BF1AhkvvczmqTaU5NYmX_lIzaBWde1ASMERyJKtK2Yal5couMQWs5K4tLsOhxflgQdaxPVrhJCKuNIk0Q0wtkgVkOQ_aDTwiJtOdQ25y_godaVidXdeP/s1600/M10.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="219" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-IRHBUEAKiHrg4VwQuSGzVq8BF1AhkvvczmqTaU5NYmX_lIzaBWde1ASMERyJKtK2Yal5couMQWs5K4tLsOhxflgQdaxPVrhJCKuNIk0Q0wtkgVkOQ_aDTwiJtOdQ25y_godaVidXdeP/s320/M10.PNG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-mgN1qQGodrh2iMQRUDk75RQQnJRcFUrp0Uu_7OJMkvNs8M8oMeK5u_aSziASv92APnp1OhjSdeRivjxUTEnKHg4PE_2ENMNMhW8wY0cXLpull-8yIrUNWZ_YPLqLDYV6aD-hb8B96cyL/s1600/M11.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-mgN1qQGodrh2iMQRUDk75RQQnJRcFUrp0Uu_7OJMkvNs8M8oMeK5u_aSziASv92APnp1OhjSdeRivjxUTEnKHg4PE_2ENMNMhW8wY0cXLpull-8yIrUNWZ_YPLqLDYV6aD-hb8B96cyL/s320/M11.PNG" width="320" /></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-59788380725319993532010-12-01T10:38:00.000-08:002010-12-01T11:28:33.078-08:00ANALISIS INTERNO Y EXTERNO MC DONALD S<div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"></div><div class="O" v:shape="_x0000_s1026"><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><b>McDonald's</b></span><span style="font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"> es una cadena de restaurantes de comida rápida. Sus principales productos son las hamburguesas, sándwiches, papas/patatas fritas, menús para el desayuno, refrescos, batidos, postres y recientemente, ensaladas y fruta. En la mayoría de los restaurantes se han incluido distintas áreas con juegos para niños. Atiende aproximadamente a 47 millones de clientes al día </span></span></div><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "100 50 0";"></div></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPHhBSM871gKJXuo184IXD2UNrILUF3lR7tsX-lCbb7NP0Al10R0GsEdJoXJ4iPEwl9w00BUefexVi_HetX8PLnpav2F8uRBGdS57WMejO4ujdGmaI_WDyNwARoo1-0cBry7C0RwgeqrNm/s1600/M5.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPHhBSM871gKJXuo184IXD2UNrILUF3lR7tsX-lCbb7NP0Al10R0GsEdJoXJ4iPEwl9w00BUefexVi_HetX8PLnpav2F8uRBGdS57WMejO4ujdGmaI_WDyNwARoo1-0cBry7C0RwgeqrNm/s400/M5.PNG" width="400" /></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com5tag:blogger.com,1999:blog-3063854734452611602.post-86027252731830782742010-12-01T10:33:00.000-08:002010-12-01T11:29:03.007-08:00FILOSOFIA MC DONALD S<div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"><span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><strong>MISIÓN</strong></span></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"><span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">servir con rapidez un menú limitado de comida caliente apetitosa en un restaurante limpio y agradable por un buen precio.</span></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"><span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><strong>VISIÒN</strong></span></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"><span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">Dominar la industria global de servicios alimentarios, a través de la satisfacción del cliente</span></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"><span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Times New Roman;"><strong>OBJETIVOS</strong></span></span></div><div class="O" style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-margin-left-alt: 216;" v:shape="_x0000_s1026"><span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Times New Roman;"> </span></span>Lograr el 100% de la satisfaccción total del cliente todos los días en cada restaurante.<span style="font-family: Calibri; font-size: 12pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="background-color: yellow; font-family: Times New Roman;"></span></span> </div><br />
<strong>META</strong><br />
Contribuir social y economicamente con los países, para alcanzar la satisfaccion del 100% de la clientela<br />
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<strong>FILOSOFIA CORPORATIVA</strong><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguIzOhEztEduvVPwh4gfziI-8cBbBTUEPN0of3aXKD851dz0Evs5f50ImDfMpLEf8idhfsUl5JVeK7bHykTDoYmTtrZVeXRkDvXBVXYh3f_7CUTZVPjguECET9X6y1qlB84SgSNPpHYVMo/s1600/M4.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguIzOhEztEduvVPwh4gfziI-8cBbBTUEPN0of3aXKD851dz0Evs5f50ImDfMpLEf8idhfsUl5JVeK7bHykTDoYmTtrZVeXRkDvXBVXYh3f_7CUTZVPjguECET9X6y1qlB84SgSNPpHYVMo/s320/M4.PNG" width="320" /></a></div><br />
<strong>PORTA FOLIOS DE PRODUCTOS</strong><br />
<br />
Cajita Feliz<br />
Mc Big Mac<br />
pastel de Manzana<br />
Mc Nuggets<br />
Sundaes<br />
Big Mac<br />
Mc Pollo<br />
Milk Shakrs (Frutilla. chocolate, vainilla)<br />
Filete de pescado<br />
Combo filete de pesacado<br />
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<div class="O" v:shape="_x0000_s1026"><div style="mso-char-wrap: 1; mso-kinsoku-overflow: 1; mso-line-spacing: "115 0 -80"; text-align: center;"><span style="font-family: Calibri; font-size: 28pt; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;"><span style="font-family: Times New Roman; font-size: small;"></span></span><br />
<div class="O" v:shape="_x0000_s1026"><div class="O" v:shape="_x0000_s1026"> <br />
<div class="O" v:shape="_x0000_s1026"></div></div></div></div></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com6tag:blogger.com,1999:blog-3063854734452611602.post-20429160330668302762010-12-01T10:07:00.000-08:002010-12-01T11:29:30.732-08:00HISTORIA MC DONALD S<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYwxrew96kK1JZdhbd8kvc9ngEjbWvd6NoLtB74thCIH0BXpey5-0MOBppXAFlVimSPRzl111lEVskJ1WFuIshOe7xLLawOAYUUCy_BfYlGzcpZdo-eBNA7Ba5Pju-A7bBWuTGWk2HvzTr/s1600/M2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYwxrew96kK1JZdhbd8kvc9ngEjbWvd6NoLtB74thCIH0BXpey5-0MOBppXAFlVimSPRzl111lEVskJ1WFuIshOe7xLLawOAYUUCy_BfYlGzcpZdo-eBNA7Ba5Pju-A7bBWuTGWk2HvzTr/s400/M2.PNG" width="400" /></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-81100174515815766952010-12-01T09:54:00.000-08:002010-12-01T12:35:10.369-08:00MC DONALD S<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguMwLsSdjsrgLIowHyrAHD38sm0IgkTQI-CGV9snxC6L5QRptzhd2Ew8vB5n0Lx2D51cvVFt6wG58vXfN_mLkKhv5Hmv_HPLJT8JTqNjmBBnsdd4Xy5lBI2j2aroOlQK0mELJ22QrMzdaj/s1600/m1.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguMwLsSdjsrgLIowHyrAHD38sm0IgkTQI-CGV9snxC6L5QRptzhd2Ew8vB5n0Lx2D51cvVFt6wG58vXfN_mLkKhv5Hmv_HPLJT8JTqNjmBBnsdd4Xy5lBI2j2aroOlQK0mELJ22QrMzdaj/s1600/m1.PNG" /></a></div><br />
<ul><li><a href="http://exponovenocead.blogspot.com/2010/12/historia-mc-donals.html">HISTORIA</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/analisis-interno-y-externo-mc-donals.html">ANALISIS INTERNO Y EXTERNO</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/filosofia-mc-donals.html">FILOSOFIA</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/marketing-mc-donals.html">MARKETING</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/estrategia-mc-donald-s.html">ESTRATEGIA</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/publicidad-mc-donald-s.html">PUBLICIDAD</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/analisis-financiero-mc-donals.html">ANALISIS FINANCIERO</a></li>
</ul>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-36697766017057117522010-12-01T08:13:00.000-08:002010-12-01T08:13:24.603-08:00ANALSISI FINANCIERO PIZZA HUT<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH9Uo4YE1JSlYRsz7GckHAdMOcbNE4NHLMVPB49TzYZKjEvtD29AbbSe2PS2pQ4OquMv_E5OBZCVMRaptNp7aN9LFIhrO-hTophe1SYkKXgWdJ7aOPUQ4syjUiDesdjK3lJBfjEv3GntdT/s1600/PZ14.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="311" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH9Uo4YE1JSlYRsz7GckHAdMOcbNE4NHLMVPB49TzYZKjEvtD29AbbSe2PS2pQ4OquMv_E5OBZCVMRaptNp7aN9LFIhrO-hTophe1SYkKXgWdJ7aOPUQ4syjUiDesdjK3lJBfjEv3GntdT/s400/PZ14.PNG" width="400" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj08hjY2iT0kJsblVi0oGTUFgNtKk-K317J_765ou-AKKCJiepHhLINTAWDd0OLTlyVHPzgJGOWkAKLq79HKdx6q6WSNEvv1vaCcHHsWdBvwYhJ5hfAu3XkDoxRW4Qk15tWAolJ7UI4qViR/s1600/PZ15.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="107" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj08hjY2iT0kJsblVi0oGTUFgNtKk-K317J_765ou-AKKCJiepHhLINTAWDd0OLTlyVHPzgJGOWkAKLq79HKdx6q6WSNEvv1vaCcHHsWdBvwYhJ5hfAu3XkDoxRW4Qk15tWAolJ7UI4qViR/s400/PZ15.PNG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijpTVqunUjCDRpCy2DVxIcLzlisLsMSfsTuf6R3Rq9gr4uiLpOd8kwCZre-8tHR6S5UqjiqChFsgWIDWjjNxvI5T_B7H-gFPkJh7oOWL_i6Nvt_AjVeqcl6AGEc5F5sVviwc0k_5zTOkyp/s1600/PZ16.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijpTVqunUjCDRpCy2DVxIcLzlisLsMSfsTuf6R3Rq9gr4uiLpOd8kwCZre-8tHR6S5UqjiqChFsgWIDWjjNxvI5T_B7H-gFPkJh7oOWL_i6Nvt_AjVeqcl6AGEc5F5sVviwc0k_5zTOkyp/s320/PZ16.PNG" width="320" /></a></div><div class="MsoNormal" style="background: white; line-height: 16.55pt; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: #1e1e1e; font-size: 12pt; mso-bidi-font-family: Calibri;"><span style="font-family: Calibri;">Como conclusión tendremos que controlar y evaluar los procesos para que se cumplan nuestra propuesta.</span></span></div><div class="MsoNormal" style="background: white; line-height: 16.55pt; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: Calibri;">“Te ayudamos a buscar <personname productid="la Pizza Hut" w:st="on">la PIZZA HUT</personname> más cercana a tu casa! Selecciona los datos que a continuación detallamos”</span></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-21343516053592733172010-12-01T08:00:00.000-08:002010-12-01T08:00:55.949-08:00PUBLICIDAD PIZZA HUT<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dz05-LLYx-WPLr3tkRFeHJZKLuZU8wCTq8jC1gEDX2-o6PagZdKx4wZrgNArHBOu0WOIPDW10v59uvhWLDWMQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com1tag:blogger.com,1999:blog-3063854734452611602.post-7902954596658165892010-12-01T07:51:00.000-08:002010-12-01T07:51:15.960-08:00MARKETING PIZZA HUT<strong>SEGMENTACION DE MERCADO</strong><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_U6XDGfdkeqAfF51mfE5MGh21DlBEa4mYBJGQE5tcg9V5yjadafYJJj3eEia-6cKnHmrVZ78s8AmQIdsAZiAN3RDYVUofMVYb-cAYrosdogtd3R3kN5qTTx2_1udQK69mGZxt-UN6SrtA/s1600/PZ8.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_U6XDGfdkeqAfF51mfE5MGh21DlBEa4mYBJGQE5tcg9V5yjadafYJJj3eEia-6cKnHmrVZ78s8AmQIdsAZiAN3RDYVUofMVYb-cAYrosdogtd3R3kN5qTTx2_1udQK69mGZxt-UN6SrtA/s320/PZ8.PNG" width="320" /></a></div><br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">El mercado al cual satisface Pizza Hut es el de aquellas personas pertenecientes a la clase media alta, y en especial la juventud porque estos constituyen potenciales clientes que sean leales.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-family: Calibri;"><b><i><span lang="ES-EC" style="font-size: 12pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">Posicionamiento.</span></i></b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-family: Calibri;"><span lang="ES-EC" style="font-size: 12pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">El posicionamiento que Pizza Hut desea mantener dentro de la mente de nuestros </span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">principales</span><span lang="ES-EC" style="font-size: 12pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> clientes es la de "Comida rápida fresca preparada en el lugar de venta". O sea este concepto enfatiza en la idea de que la comida que proporciona Pizza Hut es confiable porque otorga al consumidor una Frescura alimenticia </span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-family: Calibri;"><b><i><span lang="ES-EC" style="font-size: 12pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">Ventaja Competitiva. (VC).</span></i></b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt 36pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; tab-stops: list 36.0pt; text-align: justify; text-indent: -18pt;"><span style="font-family: "Times New Roman"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="mso-list: Ignore;">•<span style="font: 7pt "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-size: 12pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">La ventaja competitiva de Pizza Hut es que ofrece al mercado una "Variedad y abundancia de pizzas", es decir, que el cliente que vaya a Pizza Hut a buscar comida rápida va a ser satisfecho en la mayoría de las veces y es muy raro que esté no encuentre lo que busca.</span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></div><div align="center" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt 36pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: center;"><span lang="ES-EC" style="font-size: 12pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijxm9C3Jd1Mw02Fq6x8aDpCKqtO3ED4O7rMOWUcaB0PM7lpY1bNMdu-U72nBC0sJX2hG-BJlL4rTSsTgl3oiZn19HCMOiaTNx6lTYcPghUHBYp4gfv7fvAMEzp60sizJfbDAwi1RiizPV3/s1600/PZ9.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijxm9C3Jd1Mw02Fq6x8aDpCKqtO3ED4O7rMOWUcaB0PM7lpY1bNMdu-U72nBC0sJX2hG-BJlL4rTSsTgl3oiZn19HCMOiaTNx6lTYcPghUHBYp4gfv7fvAMEzp60sizJfbDAwi1RiizPV3/s1600/PZ9.PNG" /></a></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">Matriz de Perfil Competitivo</span></span></b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUJ7xekfdMfvok90IYV9Xt8J7-Hhl3qnFxL7rHnGDHLyOj8-HM1oVWaNOLHEJ41pYIcwb8RQq1Km6yG2maxqAU2lLecsi1lWs7NbfgpxkxNqnXjUy-kbpsfTrw4Mj89nvxAJPerY458P9N/s1600/PZ10.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="122" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUJ7xekfdMfvok90IYV9Xt8J7-Hhl3qnFxL7rHnGDHLyOj8-HM1oVWaNOLHEJ41pYIcwb8RQq1Km6yG2maxqAU2lLecsi1lWs7NbfgpxkxNqnXjUy-kbpsfTrw4Mj89nvxAJPerY458P9N/s400/PZ10.PNG" width="400" /></a></div><span style="font-family: Calibri; font-size: 14pt; line-height: 115%; mso-ansi-language: ES; mso-bidi-font-family: Calibri; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><strong></strong><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span>Al realizar un análisis macro <personname productid="la Pizza Hut" w:st="on">la Pizza Hut</personname> sigue siendo la número uno seguido de <personname productid="la Domino" w:st="on">la Domino</personname>´s Pizza y Papa Johns que creció gracias a su campaña agresiva contra Pizza Hut permitiéndole crecer y colocarse en tercer lugar.</span></div><쪴ƺ><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></쪴ƺ><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype></span> <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja_wnWbhpgUqFA62eq0LmhZt-mHScJEvR8NnhCXUeDP-WZkxcFKrUaO56PUg_1be2dIcqItt38f5vMzuV8sAwGiFqXkOhj9IiPb3IXV5hZqG77qlHx7QHJAbWkxqn5caCoMJXvlEoM7Msy/s1600/PZ11.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="88" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja_wnWbhpgUqFA62eq0LmhZt-mHScJEvR8NnhCXUeDP-WZkxcFKrUaO56PUg_1be2dIcqItt38f5vMzuV8sAwGiFqXkOhj9IiPb3IXV5hZqG77qlHx7QHJAbWkxqn5caCoMJXvlEoM7Msy/s400/PZ11.PNG" width="400" /></a></div><br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">Mientras que para el análisis micro a nivel nacional Pizza Hut tiene una participación directa en el mercado Ecuatoriano y a diferencia de sus competidores muy cercanos Che Farina que no es una franquicia pero ha logrado posesionarse muy bien en nuestro mercado igual que Pizzería el Hornero ya que son restaurantes de comida para pasarlos en grupo o familia un lugar para divertirse y estar junto. Domino´s también tiene una importante participación en nuestro mercado pero a diferencia de los otros restaurantes este solo es express pero con un importante participación en el mercado nacional.</span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0dbNgf8YbMx83EOGPIvukaqPIeE9adbx44exB0FV8EW_n5XA5B_aE1oqgpQPUGyuMxa4XBrjqjd4joFnPj3nFu0Ozp0g3pqFCusRUaPTRrVP1PYTpCbFkR7in3AuVF71nABP-DPyQy944/s1600/PZ12.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0dbNgf8YbMx83EOGPIvukaqPIeE9adbx44exB0FV8EW_n5XA5B_aE1oqgpQPUGyuMxa4XBrjqjd4joFnPj3nFu0Ozp0g3pqFCusRUaPTRrVP1PYTpCbFkR7in3AuVF71nABP-DPyQy944/s320/PZ12.PNG" width="320" /></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com7tag:blogger.com,1999:blog-3063854734452611602.post-88019855658663362522010-12-01T07:40:00.000-08:002010-12-01T07:44:07.416-08:00ESTRATEGIA PIZZA HUT<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">La estrategia que ofrecemos es colocar en línea los pedidos a domicilio actualizando la web poniéndonos en el Facebook<span style="mso-spacerun: yes;"> </span>pero nuestro producto estrella es implentar el servicio a domicilio sin llamadas, sin largas esperas, se uno más de nuestros socios con iphone ingresando a nuestra página web y descargando, fácil rápido el software de Pizza Hut para realizar tus pedidos automáticamente sin esperas en la línea telefónica.</span></span></div><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;"></span></span><br />
<h1 align="center" style="background: white; margin: 10pt 0cm 3pt 5pt; text-align: center;"><personname productid="LA APLICACIÓN PARA" w:st="on"><span style="color: #d3222a; font-family: Arial; font-size: 11pt; letter-spacing: 0.5pt; line-height: 115%;">LA APLICACIÓN PARA</span></personname><span style="color: #d3222a; font-family: Arial; font-size: 11pt; letter-spacing: 0.5pt; line-height: 115%;"> iPHONE DE PIZZA HUT</span></h1>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-74898868369427182482010-12-01T07:34:00.000-08:002010-12-01T07:34:33.812-08:00ANALISIS INTERNO Y EXTERNO PIZZA HUT<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW6FiEdgNlJLoB88ehIhL02jYhsQicU_HLbgf2HtjFxO36LkL2qx4fJituJurNaxpAJImH8X6tQDHdQl_kmoBN2bIcedF0jMDn7VsPfI-o8h0GauFS9A-au-fzEUSK4TW1dcGb2lVzbLJa/s1600/PZ+5.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW6FiEdgNlJLoB88ehIhL02jYhsQicU_HLbgf2HtjFxO36LkL2qx4fJituJurNaxpAJImH8X6tQDHdQl_kmoBN2bIcedF0jMDn7VsPfI-o8h0GauFS9A-au-fzEUSK4TW1dcGb2lVzbLJa/s400/PZ+5.PNG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW6FiEdgNlJLoB88ehIhL02jYhsQicU_HLbgf2HtjFxO36LkL2qx4fJituJurNaxpAJImH8X6tQDHdQl_kmoBN2bIcedF0jMDn7VsPfI-o8h0GauFS9A-au-fzEUSK4TW1dcGb2lVzbLJa/s1600/PZ+5.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhW6FiEdgNlJLoB88ehIhL02jYhsQicU_HLbgf2HtjFxO36LkL2qx4fJituJurNaxpAJImH8X6tQDHdQl_kmoBN2bIcedF0jMDn7VsPfI-o8h0GauFS9A-au-fzEUSK4TW1dcGb2lVzbLJa/s400/PZ+5.PNG" width="400" /></a></div> <stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock><shape fillcolor="yellow" id="Object_x0020_2" o:spid="_x0000_s1028" style="height: 235.45pt; margin-left: 72.5pt; margin-top: 614.9pt; mso-wrap-style: none; position: absolute; v-text-anchor: middle; width: 445.9pt; z-index: 1;" type="#_x0000_t75"><fill color2="#c00" focus="100%" rotate="t" type="gradient"></fill><imagedata o:title="" src="file:///C:\DOCUME~1\User\CONFIG~1\Temp\msohtml1\10\clip_image001.emz"></imagedata></shape> <stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock><shape fillcolor="yellow" id="Object_x0020_2" o:spid="_x0000_s1028" style="height: 235.45pt; margin-left: 72.5pt; margin-top: 614.9pt; mso-wrap-style: none; position: absolute; v-text-anchor: middle; width: 445.9pt; z-index: 1;" type="#_x0000_t75"><fill color2="#c00" focus="100%" rotate="t" type="gradient"></fill><imagedata o:title="" src="file:///C:\DOCUME~1\User\CONFIG~1\Temp\msohtml1\10\clip_image001.emz"></imagedata></shape><br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">Análisis</span></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgwf1W9Gn6dR2vZ9Q1ykcUKIEbFVoEVRC_-vxjL3BE4Lc24Uv5qn8tX5Wk5Qo6F3Mrl8K3HvoUFA1rP5UQoY_IYhdV5O0hW2qBml9YEUUrxXUDWydyq86fbIxux-hYWRNBWOESiBOGcshp/s1600/PZ6.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="166" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgwf1W9Gn6dR2vZ9Q1ykcUKIEbFVoEVRC_-vxjL3BE4Lc24Uv5qn8tX5Wk5Qo6F3Mrl8K3HvoUFA1rP5UQoY_IYhdV5O0hW2qBml9YEUUrxXUDWydyq86fbIxux-hYWRNBWOESiBOGcshp/s400/PZ6.PNG" width="400" /></a></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">Durante los últimos 5 años se ha tenido un crecimiento sostenido del 7% anual aproximadamente, el factor fundamental de este crecimiento ha sido mantenernos como líderes absolutos en el segmento de comidas rápidas.</span></span></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-14653556972412230972010-12-01T07:25:00.000-08:002010-12-01T07:28:11.155-08:00FILOSOFIA PIZZA HUT<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 12pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Misión</span></span></b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br />
<span style="background-color: black; color: white; font-family: Calibri;">Somos una empresa líder en el negocio de comidas, que buscamos exceder las expectativas de nuestros clientes, entregando productos innovadores y de calidad con un excelente servicio. </span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 12pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Visión</span></span></b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br />
<span style="background-color: black; color: white; font-family: Calibri;">Ser la primera opción en la mente del consumidor cuando piensa en pizza.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 12pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Valores y Filosofía Organizacional</span></span></b></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Contamos con un excelente equipo gerencial y de asociados entrenados especialmente para darles a nuestros clientes un gran producto y una grata experiencia el 100% de las veces que decide visitarnos.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black;"><br />
<span style="color: white;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Nuestra empresa cree en el reconocimiento a la labor bien hecha.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black;"><br />
<span style="color: white;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Cada nuevo miembro del equipo tiene una interesante capacitación durante algunos días en el que se le imparte nuestra filosofía que nos caracteriza como empresa con una cultura CHAMPS.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black;"><br />
<span style="color: white;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Uno de los valores más importantes en Pizza Hut es la integridad. Nuestra gente está comprometida en proveer una excelente calidad y servicio personalizado.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black;"><br />
<span style="color: white;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">En Pizza Hut nuestra cultura refleja nuestros valores, esto incluye una visión compartida de quien somos y a donde vamos. Esto va acompañado de la manera de cómo tratamos a nuestros clientes. </span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black;"><br />
<span style="color: white;"></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Estimulamos a nuestro personal para que piensen diferente al resto del mundo con el objeto de que tomen riesgos prudentes en el logro de resultados y crear una atmósfera informal con una comunicación abierta para dar la libertad para que contribuya en su propia iniciativa. Esto es parte de nuestra cultura y nosotros la valoramos. A nuestra gente los denominamos asociados y es el sentimiento que viene de saber que ustedes pueden influenciar en nuestra compañía con las mejores prácticas y trabajo en equipo.</span></span></div><span style="background-color: black;"><br />
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<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 12pt;"><b><span style="font-size: 14pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Portafolio de Productos</span></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">NUESTRO MENU</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">En Pizza Hut, nos esmeramos en proporcionarle la mejor comida y nos esforzamos por que usted tenga la más grata experiencia en nuestros restaurantes.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br />
<span style="background-color: black; color: white; font-family: Calibri;">La pizza puede ser parte de una comida bien balanceada. Los ingredientes en nuestras pizzas incluyen proteína, carbohidratos complejos, vitamina A y calcio. Y, dependiendo de los ingredientes que usted elija, nuestras pizzas tienen los cuatro principales grupos alimenticios carne, lácteos, frutas, vegetales y granos.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><br />
<span style="background-color: black; color: white; font-family: Calibri;">Es importante mencionar que existen más razones por las que definitivamente Pizza Hut tiene una pizza de calidad superior a la de sus competidores: </span></span></div><ol type="1"><li class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Exclusivos ingredientes importados</span></span></li>
<li class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Masa fresca, elaborada cada día con levaduras importadas de Europa</span></span></li>
<li class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">La mejor y más deliciosa pasta de tomate</span></span></li>
<li class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Vegetales 100% orgánicos</span></span></li>
<li class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list 36.0pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Queso 100% mozzarella, libre de grasas</span></span></li>
</ol><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Toda una variedad </span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=8&Itemid=14"><span style="text-decoration: none; text-underline: none;"><span style="color: #eeeeee; font-family: Calibri;">Entradas</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=9&Itemid=15"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Ensaladas y Pastas</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=13&Itemid=18"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Nuestras Especialidades</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=14&Itemid=19"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Pizzas de Lujo</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=15&Itemid=20"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Kids Menú</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=16&Itemid=21"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Opciones de Paquetes</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=12&Itemid=48"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Sanduches</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=18&Itemid=23"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Bebidas</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=17&Itemid=22"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Postres</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=6&Itemid=12"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Almuerzo Express</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=19&Itemid=24"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Patios de comidas</span></span></a></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: #eeeeee;"><span style="font-family: Wingdings; font-size: 12pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><a href="http://www.pizzahut.com.ec/index.php?option=com_content&view=article&id=20&Itemid=25"><span style="text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Nutrición</span></span></a></span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 10pt; text-align: justify;"><span style="background-color: black;"><br />
<span style="color: white;"></span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr9zVyb_NVjxLKldvNMPTgxNoN27wy8oTQE0en2qAzYWGoQSYmgeBOCVIUMlQkTTyXazK8kFZNByoHzBu58eHS3Bwej7pLP33i09gAMqF-n6GYxCEOSYoH6155DarlS4UiwXpqyBlu0g5v/s1600/PZ3.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white;"><img border="0" height="140" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr9zVyb_NVjxLKldvNMPTgxNoN27wy8oTQE0en2qAzYWGoQSYmgeBOCVIUMlQkTTyXazK8kFZNByoHzBu58eHS3Bwej7pLP33i09gAMqF-n6GYxCEOSYoH6155DarlS4UiwXpqyBlu0g5v/s400/PZ3.PNG" width="400" /></span></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com9tag:blogger.com,1999:blog-3063854734452611602.post-7688419640251357392010-12-01T07:19:00.000-08:002010-12-01T07:19:49.378-08:00HISTORIA PIZZA HUT<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><b><span style="font-size: 14pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Reseña<script type="text/javascript">
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</script> Histórica</span></span></b></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Pizza Hut fue fundada en </span><a href="http://es.wikipedia.org/wiki/1958" title="1958"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">1958</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> por dos hermanos y estudiantes universitarios, </span><a href="http://es.wikipedia.org/w/index.php?title=Dan_y_Frank_Carney&action=edit&redlink=1" title="Dan y Frank Carney (aún no redactado)"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">Dan y Frank Carney</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">, que abrieron una pizzería en </span><a href="http://es.wikipedia.org/wiki/Wichita" title="Wichita"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">Wichita</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> (</span><a href="http://es.wikipedia.org/wiki/Kansas" title="Kansas"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">Kansas</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">). Cuando un amigo les convenció de que podían abrir su propio negocio, los dos hermanos pidieron prestado a su madre cerca de 600 dólares para ponerlo en marcha junto a un socio capitalista, John Bender.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt 7.5pt; mso-list: l0 level1 lfo1; tab-stops: list 18.0pt; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Wingdings; font-size: 10pt; mso-bidi-font-family: Wingdings; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Wingdings; mso-fareast-language: ES;"><span style="mso-list: Ignore;">§<span style="font-family: "Times New Roman";"> </span></span></span><span lang="EN" style="font-size: 12pt; mso-ansi-language: EN; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="font-family: Calibri;">1958 Frank and Dan Carney abrieron la primera Pizza Hut en <place w:st="on"><city w:st="on">Wichita</city>, <state w:st="on">Kansas</state></place>. </span></span></span></span></div><div align="center" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span lang="EN" style="font-size: 12pt; mso-ansi-language: EN; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"></path><lock aspectratio="t" v:ext="edit"></lock></shapetype><span style="background-color: black; color: white;"></span></span></div><div align="center" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;"></span></span></div><div align="center" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: center;"><span style="background-color: black; color: white; font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: Calibri;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white;">El restaurante inició una agresiva campaña publicitaria para darse a conocer, y tuvo una rápida aceptación en su ciudad. Convencidos de que su negocio podía expandirse a otras ciudades en Estados Unidos, los hermanos Carney contactaron con un arquitecto de Wichita, Richard D. Burke, para que diseñara los nuevos locales con un techo de tejas rojas y forma de gorro, con el que podían distinguirse de la competencia. A mediados de los </span><a href="http://es.wikipedia.org/wiki/A%C3%B1os_1960" title="Años 1960"><span style="background-color: black; color: white; text-decoration: none; text-underline: none;">años 1960</span></a><span style="background-color: black; color: white;"> comenzaron a abrirse franquicias Pizza Hut, hasta alcanzar los 310 locales en </span><a href="http://es.wikipedia.org/wiki/1969" title="1969"><span style="background-color: black; color: white; text-decoration: none; text-underline: none;">1969</span></a><span style="background-color: black;"><span style="color: white;">.<sup><span style="display: none; mso-hide: all;">[]</span></sup></span></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">A comienzos de los </span><a href="http://es.wikipedia.org/wiki/A%C3%B1os_1960" title="Años 1960"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">años 1960</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> el negocio atravesaba problemas económicos, derivados de un crecimiento demasiado rápido y una falta de organización entre las distintas franquicias. En </span><a href="http://es.wikipedia.org/wiki/1970" title="1970"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">1970</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> los hermanos Carney convirtieron Pizza Hut en una </span><a href="http://es.wikipedia.org/wiki/Sociedad_an%C3%B3nima" title="Sociedad anónima"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">sociedad anónima</span></span></a><span style="font-family: Calibri;"><span style="background-color: black; color: white;">, que salió a <personname productid="la Bolsa" w:st="on">la </span><a href="http://es.wikipedia.org/wiki/Bolsa_de_Nueva_York" title="Bolsa de Nueva York"><span style="background-color: black;"><span style="color: white;"><span style="text-decoration: none; text-underline: none;">Bolsa</span><span style="text-decoration: none; text-underline: none;"> de Nueva York</span></span></span></a><span style="background-color: black; color: white;"> en </span><a href="http://es.wikipedia.org/wiki/1972" title="1972"><span style="background-color: black; color: white; text-decoration: none; text-underline: none;">1972</span></a><span style="background-color: black; color: white;">. <span style="mso-spacerun: yes;"> </span>Con una mejor organización entre locales y un fuerte crecimiento que les llevó a expandirse a otros países, la cadena de restaurantes llamó la atención de la multinacional </span><a href="http://es.wikipedia.org/wiki/PepsiCo" title="PepsiCo"><span style="background-color: black; color: white; text-decoration: none; text-underline: none;">PepsiCo</span></a><span style="background-color: black; color: white;">, que compró la compañía en </span><a href="http://es.wikipedia.org/wiki/1977" title="1977"><span style="background-color: black; color: white; text-decoration: none; text-underline: none;">1977</span></a><span style="background-color: black;"><span style="color: white;">. </personname></span></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">En </span><a href="http://es.wikipedia.org/wiki/1997" title="1997"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">1997</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> PepsiCo creó la subsidiaria <i>Tricon Restaurants</i>, más tarde conocida como </span><a href="http://es.wikipedia.org/wiki/Yum!_Brands" title="Yum! Brands"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">Yum! Brands</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">, que está a cargo de los restaurantes de Pizza Hut, </span><a href="http://es.wikipedia.org/wiki/KFC" title="KFC"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">KFC</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">, </span><a href="http://es.wikipedia.org/wiki/Taco_Bell" title="Taco Bell"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">Taco Bell</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> y la cadena de restaurantes </span><a href="http://es.wikipedia.org/wiki/A%26W" title="A&W"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">A&W</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">. </span></span></div><div align="center" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: center;"><span style="background-color: black;"><span style="color: white;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri;"><span style="mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES; mso-no-proof: yes; text-decoration: none; text-underline: none;"></span></span><b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></b></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Pizza Hut vende </span><a href="http://es.wikipedia.org/wiki/Pizza" title="Pizza"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">pizzas</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> al estilo norteamericano, con más queso y una masa más gruesa que una pizza al estilo italiano. Dentro de los estilos de pan se ofrece también una masa fina (<i>pan pizza</i>), una masa con los bordes rellenos de queso, o distintas modalidades que sólo salen cada cierto tiempo. </span></span><b><span style="font-size: 10pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></b></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">La marca suele probar muchos productos con frecuencia y los que menos ventas tienen dejan de fabricarse, como la versión de la </span><a href="http://es.wikipedia.org/wiki/Calzone" title="Calzone"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">calzone</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> o una variante de la </span><a href="http://es.wikipedia.org/wiki/Chicago-style_pizza" title="Chicago-style pizza"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">pizza al estilo de Chicago</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">. Los sabores de Pizza Hut dependen del país en el que esté establecida la franquicia, y además se ofrecen otras comidas como </span><a href="http://es.wikipedia.org/wiki/Pan_de_ajo" title="Pan de ajo"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">pan de ajo</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">, </span><a href="http://es.wikipedia.org/wiki/Alitas_de_pollo" title="Alitas de pollo"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">alitas de pollo</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">, <i>fingers</i> de </span><a href="http://es.wikipedia.org/wiki/Mozzarella" title="Mozzarella"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">mozzarella</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> o </span><a href="http://es.wikipedia.org/wiki/Lasa%C3%B1a" title="Lasaña"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">lasaña</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">. Desde </span><a href="http://es.wikipedia.org/wiki/2008" title="2008"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">2008</span></span></a><span style="background-color: black; color: white; font-family: Calibri;">, los restaurantes en </span><a href="http://es.wikipedia.org/wiki/Estados_Unidos" title="Estados Unidos"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">Estados Unidos</span></span></a><span style="background-color: black; color: white; font-family: Calibri;"> venden también </span><a href="http://es.wikipedia.org/wiki/Pasta_italiana" title="Pasta italiana"><span style="text-decoration: none; text-underline: none;"><span style="background-color: black; color: white; font-family: Calibri;">pasta italiana</span></span></a><span style="font-family: Calibri;"><span style="background-color: black;"><span style="color: white;">.<sup><span style="display: none; mso-hide: all;">[]</span></sup></span></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-family: Calibri;"><span style="background-color: black;"><span style="color: white;"><b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;">Pizza Hut</span></b><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"> es una franquicia de <a href="http://es.wikipedia.org/wiki/Restaurante" title="Restaurante"><span style="text-decoration: none; text-underline: none;">restaurantes</span></a> de <a href="http://es.wikipedia.org/wiki/Comida_r%C3%A1pida" title="Comida rápida"><span style="text-decoration: none; text-underline: none;">comida rápida</span></a>, especializada en la elaboración de <a href="http://es.wikipedia.org/wiki/Pizza" title="Pizza"><span style="text-decoration: none; text-underline: none;">pizzas</span></a> al estilo estadounidense. Con más de 11.000 restaurantes en 100 países, es la cadena de pizzerías más grande del mundo.</span></span></span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Durante la década de los 60 se dio un acelerado crecimiento de la marca Pizza Hut, se crearon en condiciones de franquicia, unos 300 restaurantes dentro de los Estados Unidos de Norte América y se inauguraron los dos primeros restaurantes internacionales: Canadá (1968) y México (1969). Posteriormente Australia (1970), Costa Rica (1972), Japón e Inglaterra (1973), Holanda, Nueva Zelanda y Guatemala (1974). En 1977, los accionistas de Pizza Hut se unen a la marca PepsiCo, Inc. Esta corporación también era dueña de los restaurantes K.F.C. y Taco Bell, esto le permite tener acceso a varios tipos de clientes del mercado.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">En octubre de 1977, los restaurantes Pizza Hut, K.F.C. y Taco Bell se separan de PepsiCo, Inc. y pasan a formar parte de una nueva compañía llamada Tricon Global Restaurants. En el año 2002 Tricon cambia de nombre a YUM.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 12pt; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">El objetivo principal de YUM es convertir a todas sus marcas y a cada uno de sus restaurantes en competidores muy dinámicos que se esfuerzan por brindar servicios y productos de alta calidad acorde con las exigencias cambiantes de los clientes y así convertirse en la compañía más eficiente en el servicio y comercialización de comidas.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><b><span style="font-size: 14pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Reseña<script type="text/javascript">
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</script> Histórica en el Ecuador</span></span></b></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Nuestro primer local en el Ecuador se inauguro en el año 1981 en <personname productid="la Juan León" w:st="on">la Juan León</personname> Mera y Carrión, en la actualidad contamos con 23 locales, en las tres principales ciudades del país Quito, Guayaquil y Cuenca.</span></span></div><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;"><span style="font-size: 12pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"><span style="background-color: black; color: white; font-family: Calibri;">Durante estos 28 años hemos permanecido como líderes de las cadenas de Pizzerías en el Ecuador, nosotros simplemente amamos la pizza y nuestra pasión es la base de</span></span><b><span style="font-size: 14pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES;"></span></b></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com7tag:blogger.com,1999:blog-3063854734452611602.post-8153984451333192632010-12-01T07:17:00.000-08:002010-12-01T08:39:53.773-08:00PIZZA HUT<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdsqH-0_bdmiMrlyfBfKtYfMwMGBcP-5yGd8fuV7SH0BjAntwwYQ9zpoYcxN_Dcnq0Njwfu7Yq2OCbwbQcEBZMEf5oIRtczWE-6S-Ee4cD2XVEqUYXl2NozEPJjRjPljD9zKHZVjZ50MEG/s1600/PZ1.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdsqH-0_bdmiMrlyfBfKtYfMwMGBcP-5yGd8fuV7SH0BjAntwwYQ9zpoYcxN_Dcnq0Njwfu7Yq2OCbwbQcEBZMEf5oIRtczWE-6S-Ee4cD2XVEqUYXl2NozEPJjRjPljD9zKHZVjZ50MEG/s1600/PZ1.PNG" /></a></div><br />
<ul><li><a href="http://exponovenocead.blogspot.com/2010/12/historia-pizza-hut.html">HISTORIA</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/filosofia-pizza-hut.html">FILOSOFIA</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/analisis-interno-y-externo-pizza-hut.html">ANALISIS INTERNO Y EXTERNO</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/estrategia-pizza-hut.html">ESTRATEGIA</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/marketing-pizza-hut.html">MARKETING</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/analsisi-financiero-pizza-hut.html">ANALISI FINANCIERO</a></li>
<li><a href="http://exponovenocead.blogspot.com/2010/12/publicidad-pizza-hut.html">PUBLICIDAD</a></li>
</ul>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-56891067283717359002010-12-01T07:13:00.000-08:002010-12-03T13:49:01.844-08:00CERVECERIA NACIONAL<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqHIkbI5-IcVcPO-vdRn6Z-2vODHsa9zREpr3wf0nifnXD3Z9w5oBmy-Lf4XunetFp5ZqPBn8EO1T4yJweiBDcFVCcqTW0R0hy8nwo4-fisU59vc47kyQj471M9fjk-4Nf4iZvEJbh6Al5/s1600/N0.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="95" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqHIkbI5-IcVcPO-vdRn6Z-2vODHsa9zREpr3wf0nifnXD3Z9w5oBmy-Lf4XunetFp5ZqPBn8EO1T4yJweiBDcFVCcqTW0R0hy8nwo4-fisU59vc47kyQj471M9fjk-4Nf4iZvEJbh6Al5/s320/N0.PNG" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><ul><li><div class="separator" style="clear: both; text-align: left;">HISTORIA</div></li>
<li><div class="separator" style="clear: both; text-align: left;">FILOSOFIA</div></li>
<li><div class="separator" style="clear: both; text-align: left;">ANALISIS INTERNO Y EXTERNO</div></li>
<li><div class="separator" style="clear: both; text-align: left;">ESTRATEGIA</div></li>
<li><div class="separator" style="clear: both; text-align: left;">ANALISIS FINANCIERO</div></li>
<li><div class="separator" style="clear: both; text-align: left;">PUBLICIDAD</div></li>
</ul>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-25285449833393561412010-12-01T06:55:00.000-08:002010-12-01T06:57:55.227-08:00PUBLICIDAD ICARO<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dyqI1eF0UtcYSwtO6KgjbARWNMsV_OayuxG7_RQl99zRnDpbA7AQ7OgvCzuK4XBR1EjCro0g58_bUx5Gk0dzA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dzzfosFyaM9GSgm_FVPUYTtmWRkM5OAwBu7REVk4Y2KRY6HxM7v3NzQRweax7rMc-E5biB0Md-U6Pzx0-QvMg' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-70982035678917147122010-11-30T07:28:00.000-08:002010-11-30T07:32:28.343-08:00PUBLICIDAD APPLE<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dycUwtvEc7LqH-e0M_KtyuD2D7hfla-_mq49MhfCxbchGLIUNQu_HTOflsp-74xZk9a2J_GcVUB7AdQGsM-bw' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxzeRVA5id9kHlitehguOcKR9QwsFA2l96IWzKwjDI6PFL_B_HX0YXZzEeuOOEtE7HOaEKytndCkzrDoarFhA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-91294860232800653132010-11-30T07:17:00.000-08:002010-11-30T07:33:27.039-08:00ANALISI FINANCIERO APPLE<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Para realizar una correcta evaluación financiera de la estrategia planteada, se requerirá:</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span lang="ES-EC" style="font-family: "Wingdings 2"; mso-ansi-language: ES-EC; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;">—<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Informes quincenales sobre el aumento o disminución<span style="mso-spacerun: yes;"> </span>de las ventas.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span lang="ES-EC" style="font-family: "Wingdings 2"; mso-ansi-language: ES-EC; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;">—<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Vigilar y monitorear permanentemente que los costos y gastos vayan de la mano con el presupuesto realizado.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: "Wingdings 2"; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;">—<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Apoyar permanentemente la reducción de gastos a nivel<span style="mso-spacerun: yes;"> </span>administrativo<b style="mso-bidi-font-weight: normal;">.</b></span><b style="mso-bidi-font-weight: normal;"></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8nuqeVzqFlHzJOKq68-gbp2XjGUBAEW_Y1Ky7h_aBRPvHBzE73T9ReJp4y6ypOFwASrlI0jrdDcRgWrlI7sHZ5KcbFB3ZKYP8AIewBFhgBWPV4nk9uuMIjjBT8Q6mpgduGA8OK1dWqfws/s1600/CC4.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="333" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8nuqeVzqFlHzJOKq68-gbp2XjGUBAEW_Y1Ky7h_aBRPvHBzE73T9ReJp4y6ypOFwASrlI0jrdDcRgWrlI7sHZ5KcbFB3ZKYP8AIewBFhgBWPV4nk9uuMIjjBT8Q6mpgduGA8OK1dWqfws/s400/CC4.PNG" width="400" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZ71qyYyM3-vxli2mGFei9f6OR4yFdaaFn6vjZ7xUNGIfl1nBi5oSiwmyLpXd0g8guyWNKwTxnyJDRTwI21hC6PmZ7PQc12CKdR3Vx7I1tnarDSQeaTtn8k868maLyrMnZyZbxjdml_Qv/s1600/CC5.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="163" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZ71qyYyM3-vxli2mGFei9f6OR4yFdaaFn6vjZ7xUNGIfl1nBi5oSiwmyLpXd0g8guyWNKwTxnyJDRTwI21hC6PmZ7PQc12CKdR3Vx7I1tnarDSQeaTtn8k868maLyrMnZyZbxjdml_Qv/s400/CC5.PNG" width="400" /></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com1tag:blogger.com,1999:blog-3063854734452611602.post-18094312792738043052010-11-30T07:12:00.000-08:002010-11-30T07:12:44.064-08:00MARKETING APPLE<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;">Control de Marketing</b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: "Wingdings 2"; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Controles se los hará de <span style="mso-bidi-font-weight: bold;">manera preventiva</span></span> </div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span lang="ES-EC" style="font-family: "Wingdings 2"; mso-ansi-language: ES-EC; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Se deben realizar <span style="mso-bidi-font-weight: bold;">auditorias de marketing,</span> </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: "Wingdings 2"; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC; mso-bidi-font-weight: bold;">Supervisión a cada canal de distribución y unidad de negocio</span> </div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; text-indent: -18pt;"><span style="font-family: "Wingdings 2"; mso-bidi-font-family: "Wingdings 2"; mso-fareast-font-family: "Wingdings 2";"><span style="mso-list: Ignore;"><span style="font: 7pt "Times New Roman";"> </span></span></span><span lang="ES-EC" style="mso-ansi-language: ES-EC; mso-bidi-font-weight: bold;">Retroalimentación</span><span lang="ES-EC" style="mso-ansi-language: ES-EC;"> </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
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</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;">Producto</b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="mso-bidi-font-weight: bold;">El<span style="mso-spacerun: yes;"> </span>iPhone 4, es<span style="mso-spacerun: yes;"> </span>Multitarea, FaceTime, seguridad reforzada, nuevas funciones de administración de dispositivos, mejor integración empresarial. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
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<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;">Precio</b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;">El iPhone 4<span style="mso-spacerun: yes;"> </span>disponible por primera vez el 24 de Septiembre de 2010.</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="ES-EC" style="mso-ansi-language: ES-EC; mso-bidi-font-weight: bold;">ECUADOR</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="mso-spacerun: yes;"> </span>Precio del iPhone 4 16GB 679 U$D </div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;">Precio del iPhone 4 32GB 769 U$D</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;">Plaza</b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRV9IhVfWA2Ssaj_Se-lIgdOcBPiFqr-a2H3pF_dytzdLu-o2IeRdi4NjdNS7ctBtuBrzgJ2QWGEGxg3pf2M63eP4EgdBjCnysmR2gSkPHHq39WdEESw80OMRApVJNIPx7mvGjBIdbyGt/s1600/CC2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="154" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWRV9IhVfWA2Ssaj_Se-lIgdOcBPiFqr-a2H3pF_dytzdLu-o2IeRdi4NjdNS7ctBtuBrzgJ2QWGEGxg3pf2M63eP4EgdBjCnysmR2gSkPHHq39WdEESw80OMRApVJNIPx7mvGjBIdbyGt/s320/CC2.PNG" width="320" /></a></div><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;">Promoción</b></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsir_ewA_cz44KZQ4HxdgpeMN5_Jz4YspZE-d4gqFjL6F_OStweuVxQ_OOLuhAiizHhKI8xZu3J-WK0g5H6m0HwifrYFCuNQNrNH_t4hmOAiVKb-OisBnrtiipDQ_bCrucIh2m1CPULbCL/s1600/CC3.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsir_ewA_cz44KZQ4HxdgpeMN5_Jz4YspZE-d4gqFjL6F_OStweuVxQ_OOLuhAiizHhKI8xZu3J-WK0g5H6m0HwifrYFCuNQNrNH_t4hmOAiVKb-OisBnrtiipDQ_bCrucIh2m1CPULbCL/s320/CC3.PNG" width="320" /></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com1tag:blogger.com,1999:blog-3063854734452611602.post-51689907625472268512010-11-30T06:59:00.000-08:002010-11-30T07:06:58.688-08:00ESTRATEGIA APPLE<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><u><span lang="ES-EC" style="mso-ansi-language: ES-EC; mso-bidi-font-weight: bold;">OBJETIVO ESTRATEGICO </span></u></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;">Aumentar en un<span style="mso-spacerun: yes;"> </span>30% las ventas mensuales<span style="mso-spacerun: yes;"> </span>del producto Iphone 4 en<span style="mso-spacerun: yes;"> </span>tiendas locales<span style="mso-spacerun: yes;"> </span>en un plazo de 3 meses.<span lang="ES-EC" style="mso-ansi-language: ES-EC;"></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><u><span lang="ES-EC" style="mso-ansi-language: ES-EC; mso-bidi-font-weight: bold;">Estrategia de: DIFERENCIACIÓN</span></u></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span lang="ES-EC" style="mso-ansi-language: ES-EC; mso-bidi-font-weight: bold;">Promocionar nuevos y novedosos<span style="mso-spacerun: yes;"> </span>accesorios para el iPhone 4 en Ecuador</span><b style="mso-bidi-font-weight: normal;"><span lang="ES-EC"> </span></b><b style="mso-bidi-font-weight: normal;"><span lang="ES-EC" style="mso-ansi-language: ES-EC;"><span style="mso-spacerun: yes;"> </span></span></b><br />
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</div><b><span lang="ES-EC" style="mso-ansi-language: ES-EC;">MICA INVISIBLE FRONTAL<span style="mso-spacerun: yes;"> </span>Y POSTERIOR iPhone 4 Full PROTECCION</span></b><br />
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</div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_SCAMDi8vgKna_iK_KKPx8jryYF1dHLux9Z-VPDwXgOplRuCxL43A4t2Vg-jET9QMqvorzkrybqd1jXEYN3Gd4iCFAVru5j3Qjjii9bWeaFxHPOBYknrCvt_Rq_9NbMQf0E1_uLGxNSGo/s1600/CC9.PNG" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_SCAMDi8vgKna_iK_KKPx8jryYF1dHLux9Z-VPDwXgOplRuCxL43A4t2Vg-jET9QMqvorzkrybqd1jXEYN3Gd4iCFAVru5j3Qjjii9bWeaFxHPOBYknrCvt_Rq_9NbMQf0E1_uLGxNSGo/s200/CC9.PNG" width="137" /></a></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt;"><br />
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</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 45pt;"><b>Características:</b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 45pt;"><span style="mso-bidi-font-weight: bold;">•La mejor Mica que cuida especialmente al iPhone 4. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 45pt;"><span lang="FR" style="mso-ansi-language: FR; mso-bidi-font-weight: bold;">•Compatible con Apple iPhone 4 16GB, 32GB </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 45pt;"><span style="mso-bidi-font-weight: bold;">•Cabe y cubre completamente <personname productid="la Parte Frontal" w:st="on">la Parte Frontal</personname> y Posterior de tu iPhone 4. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 45pt;"><span style="mso-bidi-font-weight: bold;">•Alta Calidad, Ultra Fino y Cortada a Medida. </span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt 45pt;"><br />
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</div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span lang="ES-EC" style="mso-ansi-language: ES-EC;">FABRICADOS EN UNA COMBINACIÓN DE GOMA Y PLÁSTICO MOLDEADO. </span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span lang="ES-EC" style="mso-ansi-language: ES-EC;">Blanco, negro, azul, verde, naranja o rosa</span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><br />
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</div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com0tag:blogger.com,1999:blog-3063854734452611602.post-63666191144640892232010-11-30T06:45:00.000-08:002010-11-30T06:49:27.052-08:00ANALISIS INTERNO Y EXTERNO APPLE<div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial;">MICRO AMBIENTE</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">CLIENTES:</span></b><span style="font-family: Arial;"> Los clientes se encuentran entre los 18 y 60 años,<span style="mso-spacerun: yes;"> </span>generalmente de una clase media/alta.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">DISTRIBUCIÓN:</span></b><span style="font-family: Arial;"> </span><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">La empresa opera más de 300 tiendas propias en nueve países, miles de distribuidores (destacándose los distribuidores premium o Apple Premium Resellers) </span><span style="font-family: Arial;">además cuenta también con su shop online, </span><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;"><span style="mso-spacerun: yes;"> </span>(disponible en varios países) donde se venden sus productos y se presta asesoría técnica.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">PROVEEDORES:</span></b><span style="font-family: Arial;"> Apple mantiene una buena relación con sus proveedores,<span style="mso-spacerun: yes;"> </span>y no tiene mayores problemas con el abastecimiento en cuanto a<span style="mso-spacerun: yes;"> </span>microprocesadores, sistemas operativos, chips de memoria, unidades<span style="mso-spacerun: yes;"> </span>de disco y teclados. Y con más limitación en cuanto a comodities.</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Intel:</span></b><span style="font-family: Arial;"> proveedor de procesadores para el MacBook, MacBook Pro, MacBook Air, MacMini, iMac y Mac Pro.</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Compeq</span></b><span style="font-family: Arial;">: proveedor de circuitos impresos para el MacBook Air y algunos modelos de iPod</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Toshiba Corp:</span></b><span style="font-family: Arial;"> fabricante japonés de chips para IPHONE y discos rígidos para el Ipod</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Balda AG:</span></b><span style="font-family: Arial;"> proveedor alemán de pantallas táctiles para IPHONE</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">TXC Corp:</span></b><span style="font-family: Arial;"> fabricante de controladores de frecuencias para IPHONE</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Sharp Corp:</span></b><span style="font-family: Arial;"> fabricante memorias flash para IPHONE</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Gold Circuit Electronics:</span></b><span style="font-family: Arial;"> fabricante circuitos impresos para el iPod</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Inventec:</span></b><span style="font-family: Arial;"> fabricante chino de IPOD VIDEO</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Quanta Computer:</span></b><span style="font-family: Arial;"> fabricante de portátiles exclusivos de Apple</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Wintek Corporation:</span></b><span style="font-family: Arial;"> empresa encargada de la fabricación de pantallas para los iPhone de Apple</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">LG:</span></b><span style="font-family: Arial;"> nuevo proveedor de pantallas LCD</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l3 level1 lfo3; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">Entery Industrial Co</span></b><span style="font-family: Arial;">: fabricante de cables y enchufes para IPHONE</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: white; font-family: Arial;">SUSTITUTOS</span></b></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo4; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:/DOCUME~1/User/CONFIG~1/Temp/msohtml1/16/clip_image001.gif" width="13" /><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Discman</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo4; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:/DOCUME~1/User/CONFIG~1/Temp/msohtml1/16/clip_image001.gif" width="13" /><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Radios portátiles</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo4; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:/DOCUME~1/User/CONFIG~1/Temp/msohtml1/16/clip_image001.gif" width="13" /><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Celulares con MP3</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo4; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:/DOCUME~1/User/CONFIG~1/Temp/msohtml1/16/clip_image001.gif" width="13" /><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Palm</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo4; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><img alt="*" height="13" src="file:///C:/DOCUME~1/User/CONFIG~1/Temp/msohtml1/16/clip_image001.gif" width="13" /><span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">COMPETIDORES:</span></b><span style="font-family: Arial;"> Apple posee quizás la mayor cantidad de competidores<span style="mso-spacerun: yes;"> </span>de todas las industrias, debido a la inmensa oferta y gran mercado<span style="mso-spacerun: yes;"> </span>de telefonía, computadoras, mp3 y tecnología en general. Siendo sus principales</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">LG (Telefonía)</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Dell</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Hp</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Nokia</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Google</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Samsung (Telefonía y computación)</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Sony (Telefonía, computación, Reproductores de sonido)</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l2 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Microsoft (Reproductores, Computación)</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial;">Atributos del<span style="mso-spacerun: yes;"> </span>competidor principal (Sony)</span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Confianza</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Masificación</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Calidad de servicio</span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Eficiencia</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: white; font-family: Arial;">MACRO AMBIENTE</span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">CULTURAL</span></b><span style="font-family: Arial;">: Apple proyecta una cultura corporativa humanista<span style="mso-spacerun: yes;"> </span>y una fuerte ética empresarial caracterizada por el voluntarismo y la implicación con la comunidad, es una marca emocional aseguran<span style="mso-spacerun: yes;"> </span>muchos.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">TECNOLÓGICO</span></b><span style="font-family: Arial;">: Está caracterizada sin duda alguna como una de las compañías más vanguardistas del mercado, va al boom de la tecnología<span style="mso-spacerun: yes;"> </span>aplicándola en cada uno de sus productos en cuanto a diseño y<span style="mso-spacerun: yes;"> </span>funcionalidad.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">ASPECTO ECONÓMICO</span></b><span style="font-family: Arial;">: En general Apple no ha tenido problemas en abastecerse para satisfacer la demanda de mercado. Lo que si podemos resaltar es que al tener precios bastante altos, posee también<span style="mso-spacerun: yes;"> </span>elevados costos que los clientes como se puede ver están igualmente dispuestos a pagar.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b><span style="font-family: Arial; mso-fareast-language: ES-EC;"><span style="color: white;"><span style="mso-spacerun: yes;"> </span>CRUZ DE PORTER</span></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b><span style="font-family: Arial; mso-fareast-language: ES-EC;">• Poder de negociación con los clientes:</span></b><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;"> La marca muy posicionada y el alto desarrollo tecnológico de Apple le permite fidelizar a sus clientes, donde estos se sienten totalmente satisfechos con los productos de la marca que adquieren en cuanto a calidad, diseño, conformidad, diferenciación, tecnología, moda<span style="mso-spacerun: yes;"> </span>etc., ya que estos están dispuestos a pagar un alto precio por todas estas características.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Los clientes de Apple, Inc. son alrededor de un por ciento del mercado. Una ventaja para la empresa es que la mayoría de sus clientes son leales a la compañía por la calidad del producto lo cual disminuye el poder del comprador. Sin embargo, en términos generales el nivel del poder del comprador es alto ya que existe diversidad de productos en el mercado y el comprador escogerá de acuerdo a la diferenciación del producto. Los productos son vendidos o dirigidos a un segmento del mercado que pueda pagar los altos costos.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b><span style="font-family: Arial; mso-fareast-language: ES-EC;">• Poder de negociación con proveedores</span></b><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">: Apple mantiene una buena relación con sus proveedores, y no tiene mayores problemas con el abastecimiento en cuanto a microprocesadores, sistemas operativos, chips de memoria, unidades de disco y teclados. Y con más limitación en cuanto a comodities.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Los suplidores de productos de Apple son restringidos. La compañía se encuentra un alto nivel del mercado lo que permite escoger y convierte el poder del suplidor bajo. Los suplidores deben competir en precio y calidad para posicionarse con <personname productid="la empresa. La" w:st="on">la empresa. La</personname> compañía utiliza su tienda en línea, tiendas al por menor, venta directa, revendedores, mayoristas entre otros para la venta y distribución. En el lanzamiento de algunos productos como en el caso del iPhone el suplidor exclusivo fue AT&T, creando así un nuevo suplidor para sus productos.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Su cadena de suplidores está compuesta también por un pequeño grupo, ya que las fuentes para sus productos no son limitados. Estos suplen los componentes necesarios para la elaboración de diferentes productos. Algunos materiales suministrados lo son: microprocesadores, “enclosures” pantalla LCDS, “opticaldrivers”, entre otros.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b><span style="font-family: Arial; mso-fareast-language: ES-EC;">• Barreras de entrada:</span></b><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;"> Tanto en la industria telefónica, como en la de las computadoras existe mucha competencia y rivalidad entre los competidores. Esto quiere decir que aunque las marcas líder como son Apple, Nokia, Samsung, Sony, Dell, HP etc., estén fuertemente posicionadas en el mercado,<span style="mso-spacerun: yes;"> </span>no hay mucha restricción a nuevos participantes (Marcas chinas).</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">La compañía no presenta barreras de entrada sustanciales que impidan el crecimiento de <personname productid="la misma. El" w:st="on">la misma. El</personname> nivel estas barreras para la compañía es bajo. En relación a otros productos podemos mencionar que Apple, Inc. es quien crea barrera de entrada para otras empresas que deseen entrar al mercado. Estas nuevas compañías tienen que competir con Apple para posicionarse en el mercado. El posicionamiento, la imagen y la lealtad que ha creado la compañía han creado una barrera de entrada a los vendedores de computadoras que quieren entrar a competir en su mercado “Premium”.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">En el caso del Producto Apple TV, podría indicarse que este producto ha tenido barreras para entrar al mercado ya que no ha podido diferenciar este producto entre otros. No es un producto que este estandarizado.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><b><span style="font-family: Arial; mso-fareast-language: ES-EC;">• Amenaza de productos y servicios sustitos:</span></b><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;"> Como es ya antes mencionado, el mercado se encuentra en una etapa de colisión, donde todos pelean por ser el mejor y captar más mercado. Apple aunque caracterizada por su diferenciación, está expuesta a que sus competidores estén todo el tiempo ofreciendo productos con iguales e inclusive mejores características. Donde sí, los productos son altamente sustituibles.</span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">La compañía posee un sinnúmero de diferentes líneas de productos. El nivel de productos sustitutos para Apple es alto. La diferenciación de sus productos es la clave para que sus clientes no incurran en la sustitución de sus productos. Estos productos compiten en el mercado con los productos desarrollados en Microsoft y Dell, quienes componen sus competidores más fuertes. Estos lanzan productos que sustituyen o podrían sustituir los productos de Apple como una alternativa para los consumidores. Los consumidores evaluarán las alternativas de precio, calidad, distribución, tendencias y características y los cambios entre costos para decidir adquirir el producto. En el caso de las computadoras personales sus clientes leales entienden que no existe ningún producto sustituto que pueda hacerles cambiar de Mac. <personname productid="La compa�■a Dell" w:st="on">La compañía Dell</personname>, lanzó al mercado su producto “Adamo” para competir con Mac.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white; font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">• Rivalidad entre competidores existentes: Existe gran rivalidad y competencia entre todos los oferentes del mercado, esto puesto que existen muchos en el mercado y todos con cualidades de excelencia, ya se en cuanto a costos, calidad, avance tecnológico, sencillez etc.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
</span></div><span style="color: white; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-EC;">Es determinada entre el nivel de competencia del mercado que tiene Apple, Inc.<span style="mso-spacerun: yes;"> </span>Para esta compañía los competidores más fuertes lo son Microsoft y Dell quienes buscan posicionarse en el mercado utilizando diferentes técnicas como competencia en precios, introducción de nuevos productos y publicidad o mercadeo. De acuerdo a Porter (1985), el dinamismo del mercado va a depender de las innovaciones que sean generadas por las industrias</span><br />
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<span style="color: white;"></span><span style="font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-EC;"></span><span style="color: white;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b><span style="background-color: black; color: white; font-family: Arial;">MATRIZ FODA</span></b></div><div style="border-bottom: windowtext 1pt solid; border-left: windowtext 1pt solid; border-right: windowtext 1pt solid; border-top: windowtext 1pt solid; margin-left: 18pt; margin-right: 0cm; mso-border-alt: solid windowtext .5pt; mso-element: para-border-div; padding-bottom: 1pt; padding-left: 4pt; padding-right: 4pt; padding-top: 1pt;"><div class="MsoNormalCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;">FORTALEZAS</span></b><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial;"> </span></span></span></div><div class="MsoNormalCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial;">Ser uno de los más antiguos fabricantes de<span style="mso-spacerun: yes;"> </span>hardware.</span></span></span></div><div class="MsoNormalCxSpLast" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Marca posicionada en el mercado como la más “cool”<span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat;"></span></span></span></span></div><div class="ListParagraphCxSpFirst" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial; font-size: 11pt;">El control sobre el product</span><span lang="ES-EC" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">o</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">.</span></span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial; font-size: 11pt;">Producto de alta calidad</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;"></span></span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; font-size: 11pt;">Productos fáciles de usar para los usuarios y fidelidad de ellos.</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;"></span></span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial; font-size: 11pt;">Fácil de transportar</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">.</span></span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">D</span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial; font-size: 11pt;">iversificación de los productos de Apple Centrándose en Engg interior.</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;"></span></span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; font-size: 11pt;">Productos completos (las Mac vienen con todos los drivers necesarios además del App Store online para aplicaciones del iPhone y iTunes tienda de música para iPod)</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;"></span></span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l0 level1 lfo1; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; font-size: 11pt;">Excelentes interfaces gráficas para el usuario</span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;"></span></span></span></div></div><div class="ListParagraphCxSpLast" style="margin: auto auto auto 0cm; mso-add-space: auto; text-align: justify;"><br />
</div><div style="border-bottom: windowtext 1pt solid; border-left: windowtext 1pt solid; border-right: windowtext 1pt solid; border-top: windowtext 1pt solid; margin-left: 18pt; margin-right: 0cm; mso-border-alt: solid windowtext .5pt; mso-element: para-border-div; padding-bottom: 1pt; padding-left: 4pt; padding-right: 4pt; padding-top: 1pt;"><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background-color: black; color: white; font-family: Arial;">OPORTUNIDADES</span></b><span style="font-family: Arial;"></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span>Excelente acogida mundial de su último producto estrella: iPhone </span></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">La mayor parte de los consumidores en el mundo usan PC con placa hecha por Intel</span></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Enorme aceptación del App Store (mil millones de descargas hasta el mes actual) desarrolladas por diversos grupos de programadores en el mundo.</span></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Su marca comienza a ser conocida mundialmente gracias al iPhone</span></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">.Inversores interesados en invertir en Apple por los estupendos resultados en tiempos de crisis.</span></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial;">Aprovechar aún más el capital intelectual y de imagen de marca junto con las nuevas estrategias de negocio digital para crear nuevas fuentes de ventaja competitiva sostenible en Apple Inc</span><span style="font-family: Arial;"></span></span></span></div><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt 18pt; mso-border-alt: solid windowtext .5pt; mso-list: l2 level1 lfo3; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="background-color: black;"><span style="color: white;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="background-attachment: scroll; background-image: none; background-position: 0% 0%; background-repeat: repeat; font-family: Arial;">Descubrimiento de los recursos sin explotar más la base de clientes leales y dedicados más altos márgenes de beneficio</span><span style="font-family: Arial;"></span></span></span></div><div class="ListParagraphCxSpFirst" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 0cm; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 1.0pt 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify;"><br />
<span style="background-color: black; color: white;"></span></div></div><div class="ListParagraphCxSpLast" style="margin: auto auto auto 0cm; mso-add-space: auto; text-align: justify;"><span style="color: white;"><br />
</span></div><div style="border-bottom: windowtext 1pt solid; border-left: windowtext 1pt solid; border-right: windowtext 1pt solid; border-top: windowtext 1pt solid; margin-left: 18pt; margin-right: 0cm; mso-border-alt: solid windowtext .5pt; mso-element: para-border-div; padding-bottom: 0cm; padding-left: 4pt; padding-right: 4pt; padding-top: 1pt;"><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: white; font-family: Arial;">DEBILIDADES</span></b></div><div class="ListParagraphCxSpFirst" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">No otorga licencias para la fabricación de clones, y por ello<span style="mso-spacerun: yes;"> </span>no tiene compatibilidad con otros sistemas. No fcias.</span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">Ofrece precios altos. </span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="EN-US" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: EN-US; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="EN-US" style="font-family: Arial; font-size: 11pt; mso-ansi-language: EN-US;">Focusing on internal Engg more than marketing</span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">Falta de planes de suc lack or succession plan</span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">No se han concedido dividendos Not<span style="mso-spacerun: yes;"> </span>issued dividend. </span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 0cm; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify;"><span style="color: white;"><br />
</span></div></div><div class="ListParagraphCxSpLast" style="text-align: justify;"><span style="color: white;"><br />
</span></div><div style="border-bottom: windowtext 1pt solid; border-left: windowtext 1pt solid; border-right: windowtext 1pt solid; border-top: windowtext 1pt solid; margin-left: 18pt; margin-right: 0cm; mso-border-alt: solid windowtext .5pt; mso-element: para-border-div; padding-bottom: 0cm; padding-left: 4pt; padding-right: 4pt; padding-top: 1pt;"><div class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: 0cm 0cm 0pt; mso-border-alt: solid windowtext .5pt; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="color: white; font-family: Arial;">AMENAZAS </span></b></div><div class="ListParagraphCxSpFirst" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">Presión de la competencia </span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">Productos sustitutos</span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">Los precios bajos ofertados por la competencia.</span></span></div><div class="ListParagraphCxSpMiddle" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">El monopolio que ha creado Microsoft con su marketing.</span></span></div><div class="ListParagraphCxSpLast" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; margin: auto auto auto 18pt; mso-add-space: auto; mso-border-alt: solid windowtext .5pt; mso-list: l1 level1 lfo2; mso-padding-alt: 1.0pt 4.0pt 0cm 4.0pt; padding-bottom: 0cm; padding-left: 0cm; padding-right: 0cm; padding-top: 0cm; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span lang="ES-EC" style="font-family: Symbol; font-size: 11pt; mso-ansi-language: ES-EC; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span lang="ES-EC" style="font-family: Arial; font-size: 11pt; mso-ansi-language: ES-EC;">Forzado a desarrollar nuevos productos</span></span></div></div><br />
<br />
<span style="color: white;">Matriz del perfil competitivo</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHqrJEH4GHYg944ABmMI2p3FHobdYbuVpJ1CQ262ricSIi73pP8JSvVbUfVZrR0w_5AVGYKKZjuJPX2v3lpq0v3PsHIX2MEfcjZd7Sy2lmwW1YT_v_rEx99gThk9bwSOyG62hWwziu8z-5/s1600/CC+8.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: white;"><img border="0" height="163" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHqrJEH4GHYg944ABmMI2p3FHobdYbuVpJ1CQ262ricSIi73pP8JSvVbUfVZrR0w_5AVGYKKZjuJPX2v3lpq0v3PsHIX2MEfcjZd7Sy2lmwW1YT_v_rEx99gThk9bwSOyG62hWwziu8z-5/s320/CC+8.PNG" width="320" /></span></a></div>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com33tag:blogger.com,1999:blog-3063854734452611602.post-48545247612166938862010-11-30T06:40:00.001-08:002010-11-30T06:42:04.063-08:00FILOSOFIA APPLE<div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="background-color: black; color: white;">Misión</span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="background: #000000; color: white; font-family: Arial; mso-fareast-language: ES-EC;">Ofrecer la mejor experiencia de informática personal a estudiantes, educadores, profesionales creativos y consumidores de todo el mundo a través de sus innovadoras soluciones de hardware, software e<span style="mso-spacerun: yes;"> </span>Internet</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="background: #000000; color: white; font-family: Arial; mso-fareast-language: ES-EC;">Visión</span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="background-color: black; color: white; font-family: Arial;">Apple inició la revolución del ordenador personal en la década de 1970 con <personname productid="la  Apple II" w:st="on">la <br />
<span class="google-src-text1"><span style="font-family: Arial;">Apple II and reinvented the personal computer in the 19805 with the</span></span> Apple II</personname> y reinventó la computadora personal en 1980 con <personname productid="la  Macintosh.  Apple" w:st="on">la <br />
<span class="google-src-text1"><span style="font-family: Arial;">Macintosh.</span></span> Macintosh. <span class="google-src-text1"><span style="font-family: Arial;">Apple is committed to bringing the best personal computing</span></span> Apple</personname> está comprometida a hacer la mejor informática personal <br />
<span class="google-src-text1"><span style="font-family: Arial;">experience to students, educators, creative professionals, and consumers</span></span> experiencia para los estudiantes, educadores, profesionales creativos y los consumidores <span class="google-src-text1"><span style="font-family: Arial;">around the world through its innovative hardware, software, and Internet</span></span> en todo el mundo a través de sus innovadoras soluciones de hardware, software e Internet <span style="mso-spacerun: yes;"> </span>ofertas</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background: #000000; color: white; font-family: Arial;">VISIÓN NUEVA</span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="background: #000000; color: white; font-family: Arial;">Ser el líder mundial en el consumo de la industria electrónica</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background-color: black; color: white; font-family: Arial;">VALORES APPLE INC</span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">Los valores de Apple son las cualidades, las costumbres, normas y principios que la compañía cree que le ayudará a él y sus empleados a tener éxito. <span style="display: none; mso-hide: all;">They are the basis for what we do and how we do it.</span> Ellos son la base de lo que hacemos y cómo lo hacemos. <span style="display: none; mso-hide: all;">Taken together, they identify Apple as a unique company.</span> En conjunto, se identifican a Apple como una compañía única.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">These are the values that govern our business conduct:</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Estos son los valores que rigen la conducta de negocios de APPLE INC:</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">La empatía de los clientes / usuarios</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">We offer superior products that fill real needs and provide lasting value.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Ofrecer productos de calidad superior que llenan las necesidades reales y ofrecer un valor duradero. <span style="display: none; mso-hide: all;">We deal fairly with competitors and meet customers and vendors more than halfway.</span> Tenemos un trato justo con los competidores y satisfacer a los clientes y proveedores más de <personname productid="la mitad.  Estamos" w:st="on">la mitad. <span style="display: none; mso-hide: all;">We are genuinely interested in solving customer problems, and we will not compromise our ethics or integrity in the name of profit.</span> Estamos</personname> realmente interesados en la solución de los problemas del cliente, y no vamos a comprometer nuestra ética y la integridad en el nombre del beneficio.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><b style="mso-bidi-font-weight: normal;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Aggressiveness/Achievement</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <i>Agresividad / Rendimiento</i></span></b></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">Establecer <span style="display: none; mso-hide: all;">We set aggressive goals and drive outselves hard to achieve them.Estreseeseeeeeee</span> metas agresivas y outselves disco duro para alcanzarlos. <span style="display: none; mso-hide: all;">We recognize that this is a unique time, when our products wil change the way people work and live.</span> Reconocemos que este es un momento único, cuando nuestros productos Wil cambiar la forma de trabajar y vivir. <span style="display: none; mso-hide: all;">It is an adventure, and we are in it together.</span> Es una aventura, y estamos juntos en esto.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Positive Social Contribution</span></i><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <b style="mso-bidi-font-weight: normal;"><i>Contribución social positivo</i></b></span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">We build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Crear productos que se extienden las capacidades humanas, liberar a las personas de un trabajo pesado y ayudarles a lograr más que trabajando por separado. <span style="display: none; mso-hide: all;">But beyond that, we expect to make this world a better place to live.</span> Pero más allá de eso, esperamos hacer de este mundo un lugar mejor para vivir. <span style="display: none; mso-hide: all;">As a corporate citizen, we wish to be an economic, intellectual, and social asset in communities where we operate.</span> Como ciudadano corporativo, queremos ser un activo económico, intelectual y social en las comunidades donde operamos.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><b style="mso-bidi-font-weight: normal;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Innovation/Vision</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <i>Innovación / Visión</i></span></b></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">We built our company on innovation, providing products that were new and needed.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Hemos construido nuestra compañía en la innovación, ofrecer productos que eran nuevos y necesarios. <span style="display: none; mso-hide: all;">We accept the risks inherent in following our vision, and work to develop leadership products that command the profit margins we strive for.</span> Se aceptan los riesgos inherentes a la siguiente nuestra visión, y trabajar para desarrollar productos líderes que comando los márgenes de beneficio que nos esforzamos.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><b style="mso-bidi-font-weight: normal;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Individual Performance</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <i>Desempeño Individual</i></span></b></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">We expect individual commitment and performance above the standard for our industry.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Esperamos que el compromiso individual y el rendimiento por encima de la norma para nuestra industria. <span style="display: none; mso-hide: all;">Only thus will we make the profits that permit us to seek our other corporate objectives.</span> Sólo así podremos hacer que los beneficios que nos permiten buscar nuestros objetivos corporativos. <span style="display: none; mso-hide: all;">Each employee can and must make a difference.</span> Cada empleado puede y debe marcar <personname productid="la diferencia.  En" w:st="on">la diferencia. <span style="display: none; mso-hide: all;">In the final analysis, individuals determine the character and strength of Apple.</span> En</personname> el análisis final, las personas determinan el carácter y la fuerza de Apple.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><b style="mso-bidi-font-weight: normal;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Team Spirit</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <i>Espíritu de equipo</i></span></b></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Teamwork is essential to Apple's success, for the job is too big to be done by one person.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> El trabajo en equipo es esencial para el éxito de Apple, para el trabajo es demasiado grande para ser realizado por una persona. <span style="display: none; mso-hide: all;">Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Apple's effectiveness and quality of life.</span> Se invita a interactuar con todos los niveles de la gestión, el intercambio de ideas y sugerencias para mejorar la eficacia de Apple y la calidad de vida. <span style="display: none; mso-hide: all;">It takes all of us to win.</span> Se necesita todo de nosotros para ganar. <span style="display: none; mso-hide: all;">We support each other and share the vistories and rewards together.</span> Nos apoyamos mutuamente y compartir el vistories y premios juntos. <span style="display: none; mso-hide: all;">We are enthusiastic about what we do.</span> Estamos entusiasmados con lo que hacemos.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Quality/Excellence</span></i><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <b style="mso-bidi-font-weight: normal;"><i>Calidad / Excelencia</i></b></span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">We care about what we do.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Nos preocupamos por lo que hacemos. <span style="display: none; mso-hide: all;">We build into Apple products a level of quality, performance, and value that will earn the respect and loyalty of our customers.</span> Construimos en los productos de Apple un nivel de calidad, rendimiento y valor que se ganará el respeto y la lealtad de nuestros clientes. <span style="display: none; mso-hide: all;">At Apple, quality management is critical to our continued success.</span> En Apple, gestión de calidad es fundamental para nuestro éxito continuo.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i><span style="background-color: black; color: white; display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Individual Reward</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><i><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">Individuales de premios</span></i></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; mso-fareast-language: ES-EC;"></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">We recognize each person's contribution to Apple's sucess, and we share the financial rewards that flow from high performance.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Reconocemos la contribución de cada persona para el éxito de Apple, y compartimos los beneficios económicos que se derivan de alto rendimiento. <span style="display: none; mso-hide: all;">We recognize also that rewards must be psychological as well as financial, and we strive for an atmosphere where each individual can share the adventure and excitement of working at Apple.</span> Reconocemos también que las recompensas deben ser psicológica, así como financiera, y nos esforzamos para crear un ambiente donde cada persona puede compartir la aventura y la emoción de trabajar en Apple.</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><i><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">Good Management</span></i><span style="font-family: Arial; mso-fareast-language: ES-EC;"> <b style="mso-bidi-font-weight: normal;"><i>Buena gestión</i></b></span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span style="color: white;"><span style="background-color: black;"><span style="display: none; font-family: Arial; mso-fareast-language: ES-EC; mso-hide: all;">The attitudes and behaviors of managers toward their people are of primary importance.</span><span style="font-family: Arial; mso-fareast-language: ES-EC;"> Las actitudes y comportamientos de los directivos hacia su gente es de primera importancia. <span style="display: none; mso-hide: all;">Employees should be able to trust the motives and integrity of their supervisors.</span> Los empleados deben ser capaces de confiar en los motivos y la integridad de sus supervisores. <span style="display: none; mso-hide: all;">It is the responsibility of management to create a productive environment where Apple Values flourish.</span> Es responsabilidad de la administración para crear un entorno productivo donde Apple Valores florecer</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background-color: black; color: white; font-family: Arial;">OBJETIVOS</span></b></div><div class="ListParagraph" style="margin: 0cm 12pt 0pt 36pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">1.<span style="font-family: "Times New Roman";"> </span></span></span><span class="longtext"><span style="font-family: Arial;">Seguir creando y lanzando las computadoras<span style="mso-spacerun: yes;"> </span>de fácil uso , para el consumo de la industria electrónica </span></span></span></span><span style="font-family: Arial;"><br style="mso-special-character: line-break;" /></span><span style="font-family: Arial; mso-fareast-language: ES-EC;"></span></div><div class="ListParagraph" style="margin: 0cm 12pt 0pt 36pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">2.<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-fareast-language: ES-EC;">En los próximos 3-4 años Apple quiere aumentar su accesibilidad del producto en nuevas tiendas locales<span style="mso-spacerun: yes;"> </span>internacionales que ayudaran a incrementar las ventas.</span></span></span></div><div class="ListParagraph" style="margin: 0cm 12pt 0pt 36pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">3.<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-fareast-language: ES-EC;">Aumente su cuota de mercado en un 30% </span></span></span></div><div class="ListParagraph" style="margin: 0cm 12pt 0pt 36pt; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">4.<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-fareast-language: ES-EC;">Eliminar la necesidad de nuevos productos con el fin de aumentar las ventas. </span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Ser responsable<span style="mso-spacerun: yes;"> </span>con el medio ambiente.</span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Dar<span style="mso-spacerun: yes;"> </span>a conocer al cliente de que al adquirir el<span style="mso-spacerun: yes;"> </span>producto<span style="mso-spacerun: yes;"> </span>están contribuyendo en mayor o menor medida a la preservación del planeta.</span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l0 level1 lfo2; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Arial; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial;">Facilitar<span style="mso-spacerun: yes;"> </span>al cliente actualización<span style="mso-spacerun: yes;"> </span>dentro de la marca</span></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">METAS</span></b></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Única es la interfaz del producto y la tecnología de diseño exquisito con el que cuenta.</span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Mantener el liderazgo en reproductores de música, ya que<span style="mso-spacerun: yes;"> </span>esto le ha dado grandes ganancias y aumento en el costo de sus<span style="mso-spacerun: yes;"> </span>acciones.</span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Proveer al mercado de productos cada vez más innovadores.</span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18pt;"><span style="color: white;"><span style="background-color: black;"><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-EC;"><span style="mso-list: Ignore;">·<span style="font-family: "Times New Roman";"> </span></span></span><span style="font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-language: ES-EC;">Tener distingos competitivos (sistema especial para sus<span style="mso-spacerun: yes;"> </span>productos).</span></span></span></div><div class="ListParagraph" style="margin: 0cm 0cm 0pt 36pt; text-align: justify;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="color: white;"><br />
<span style="background-color: black;"></span></span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b style="mso-bidi-font-weight: normal;"><span style="background-color: black; color: white; font-family: Arial;">CULTURA CORPORATIVA</span></b><b><span style="font-family: Arial; mso-fareast-language: ES-EC;"></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black; color: white; font-family: Arial;">La compañía proyecta una cultura corporativa humanista y una fuerte ética empresarial, caracterizada por el voluntarismo, el apoyo de las buenas causas y la implicación con <personname productid="la comunidad. Apple" w:st="on">la comunidad. Apple</personname>, aparece como profundamente humanista. Su impulso inicial fue dar el poder a la gente a través de la tecnología, y continúan trabajando en la informática para la educación.</span></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">Apple se esfuerza por lograr la mejora continua en nuestro medioambiente, la salud y los sistemas de gestión de seguridad y de la calidad ambiental de nuestros productos, procesos y servicios.<br />
Hacer una contribución mundial fabricando herramientas que favorezcan al avance de la humanidad</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial;"></span></b></div><div class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify;"><b><span style="background-color: black; color: white; font-family: Arial; mso-fareast-language: ES-EC;">ESTRATEGIA CORPORATIVA</span></b></div><span style="background-color: black; color: white; font-family: Arial; font-size: 12pt; mso-ansi-language: ES; mso-bidi-font-weight: bold; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-EC;">La estrategia de negocios de Apple Computer es de diversificación relacionada ya que maneja una línea de productos similares como lo son las computadoras, ipod’s, iphone’s, itunes, dispositivos periféricos y software. Así como el haber sido una compañía pionera en la creación de computadoras personales que no contaban con CPU. Además de que Apple no maneja sinergias con ninguna otra compañía que ofrezca los mismos o similares productos. Y hacer una combinación única de herramientas y programas de cómputo</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHypcxfdD1tnj0lAnxkCktx3cGALYqXI9V8E0YKJzBuHAlFga2FQMc7yPWEvapNqpwygz5xSg68alVYDX2Q6Jb9FKwiT-v7sjjzgoqj4Bt5QnncOM-wmTfJYsh9WlQEYBFA8Eq_FCcM1M-/s1600/CC7.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="background-color: black; color: white;"><img border="0" height="296" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHypcxfdD1tnj0lAnxkCktx3cGALYqXI9V8E0YKJzBuHAlFga2FQMc7yPWEvapNqpwygz5xSg68alVYDX2Q6Jb9FKwiT-v7sjjzgoqj4Bt5QnncOM-wmTfJYsh9WlQEYBFA8Eq_FCcM1M-/s320/CC7.PNG" width="320" /></span></a>Yomarhttp://www.blogger.com/profile/17831435765334234519noreply@blogger.com7